challenge

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I spent the past day and a half down­town at the inau­gural Word­Camp Atlanta, which turned out to be one of the best technical/professional con­fer­ences I’ve ever attended. Usu­ally I find that there is at least one time slot, and usu­ally sev­eral, where there is no pre­sen­ta­tion in which I am inter­ested. Not so this time — there was at least one inter­est­ing talk in every ses­sion; because of the short­ened sched­ule there were even con­flicts and at least one can­celed pre­sen­ta­tion that I’d wanted to attend.

Lucky for me and every­one else, all the pre­sen­ters are shar­ing their pre­sen­ta­tion slides at Slideshare (hash­tag #wcatl). All the pre­sen­ta­tions were also taped and streamed, and are being made avail­able online for later view­ing, hur­ray! Plus some peo­ple took notes and have posted them online, as I will be doing for the ses­sions I attended over the next few days.

So what did I choose to do while there? On Fri­day night I:

  • Lis­tened to Ale­jan­dro Leal and Thomas Wheat­ley of Cre­ative Loaf­ing talk about the jour­nal­ists’ (read: users’) per­spec­tive of using Word­Press. The techno­geeks in the audi­ence weren’t too appre­cia­tive but I think it was a good per­spec­tive to hear.
  • Became evan­ge­lized in the ways of SEO by Topher Kohan of CNN — thirty min­utes that made the $35 reg­is­tra­tion fee seem like a bargain.
  • Heard from Chaz Pariz­man about how Scripps Net­work uses Word­Press to cover their “quick and dirty” “need a web­site THIS MINUTE” needs.

Sat­ur­day I spent my time with:

  • Jane Wells of Automat­tic as she shared what we have to look for­ward to from Word­Press dur­ing 2010 in her keynote address.
  • Ryan Imel, who fin­ished the job of con­vinc­ing me that parent/child themes are a GOOD thing.
  • Chris Scott, who told us all how we are cod­ing things wrong and how to do it The Word­Press Way (or rather the cor­rect way regard­less of platform).
  • Scott Kings­ley Clark, who failed to absolutely con­vince me that the Pods plu­gin is the answer to my CMS issues, though he did pique my inter­est enough that I will inves­ti­gate further.
  • Wade Kwon and audi­ence, who all wanted to break those bar­ri­ers to blog­ging and brain­stormed some good solutions.
  • Dave Cous­tan and his sug­ges­tions on strate­gies for cre­at­ing qual­ity con­tent and not los­ing out to the “con­tent farms.”
  • and finally Mark Jaquith’s clos­ing Q&A ses­sion, straight from the mouth of a WP lead developer.

The live Twit­ter stream (hash­tag #wcatl) moved at warp speed, it seemed, and it was hard to catch all the infor­ma­tion on it. Atten­dees posted a lot of good links there, and I tried to “favorite” all the good ones so I could find them later.

I feel like my poor brain is in infor­ma­tion over­load, so I just may process some of that in my next few posts here. I also have some new ideas and tasks in my head to han­dle in the next few days/weeks — a GOOD out­come!
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One thing I keep research­ing is man­ag­ing a really, really small busi­ness like Art of the Fire­bird. Heaven knows there’s a lot of infor­ma­tion out there about small busi­nesses, but so much of it is geared toward either peo­ple who want to be con­sul­tants of some sort, toward peo­ple who are open­ing brick-and-mortar retail, or toward peo­ple who are eBay-ing. Even the infor­ma­tion for artists is mostly geared for peo­ple either doing the “show cir­cuit” or try­ing to get into galleries.

What does Art of the Fire­bird require?

  1. Prod­uct. I think I’ve got mak­ing prod­uct down, more or less. I get my torch time in, and make jew­elry in the odd min­utes here and there. That’s the fun part, after all!
  2. Inven­tory man­age­ment. I’m get­ting there. I’ve got the tool I need set up for fin­ished prod­uct, but I really need to do a bet­ter job of track­ing the glass, at least, so I don’t over­buy some col­ors & find myself with­out others.
  3. Local shows. Down the Street Bead Shows are doing well enough for us for the beads & such, but it would be nice to find a cou­ple of “fin­ished prod­uct” shows that would be a good fit for Andrea and me. I don’t just want to blindly apply to some, though, which means research, which means time!
  4. Pho­tograph­ing prod­uct. Pain in the ass task! Even though I have the pho­tog­ra­phy cor­ner set up more or less per­ma­nently, the setup needs tweak­ing (light­ing is not what it should be). I’d also far rather melt glass than shoot pho­tos! If I’m going to sell online, though, it’s critical.
  5. Stock­ing” the online stores. Well, that depends on get­ting the pho­tog­ra­phy done and prod­ucts inven­to­ried. Once those get done, adding items to Art­Fire and 1000 Mar­kets is pretty easy. I keep won­der­ing if there is any point in try­ing to have a pres­ence on any other online venues…and if it’s worth the time.
  6. Mar­ket­ing. EWWW!!! HELP!!!! THIS is where I need a guide­book for my type of busi­ness. Hon­estly, I just don’t know what the hell to do here!
  7. Account­ing. What I know about account­ing is this: money comes in, pauses briefly, and goes back
    out. I tried Quick­Books and it’s big-time overkill for me. Isn’t there a sim­ple, easy-to-understand account­ing setup or tool out there somewhere?
  8. Generic other stuff. You know, pack­ing and ship­ping online sales, restock­ing sup­plies, mak­ing sure all the var­i­ous forms get filled out & sub­mit­ted in a timely man­ner every year, redo­ing our show dis­play every time we do a show (it seems), and a zil­lion other things that aren’t com­ing to mind right now.

At least I don’t have to deal with stuff like, say, pay­roll! Sarah, Dono­van, and Mr. Boots work for Gree­nies, after all.

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Here I am try­ing to blog every day for a month, four days in, and I have noth­ing to say. Do we call this “blogger’s block,” akin to writer’s block? Or is it just symp­to­matic of the entire day, when I couldn’t get mov­ing this morn­ing, was blah all through class, came home and fell asleep, and after din­ner made a very few, very unin­spired beads.

Since I was so unin­spired, I thought I’d prac­tice using my crys­tal press, which has been chal­leng­ing me ever since I got it. It makes beau­ti­ful beads WHEN you can get it to work right. How­ever, it is extremely sen­si­tive to the amount of glass you use as well as how that glass is placed. That makes it hard to get both a nice shape around the mid­dle, with well-defined edges and points, and nice ends that are even and smooth instead of lop­sided and sharp. It’s even more of a chal­lenge if you want encased crys­tals, since keep­ing the core from bleed­ing out the ends requires some­thing I haven’t dis­cov­ered yet.

At least tomor­row is Thurs­day — shorter class day (with an inter­est­ing topic for once), dance class in the evening, and a three-day weekend.

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Not only are my tunes work­ing, but I spent a cou­ple of hours tonight and got my new Wacom Bam­boo Fun tablet work­ing.? Now THAT was a non-trivial task.? All the nec­es­sary steps of down­load­ing mod­ules, build­ing them, get­ting files into the right direc­to­ries, edit­ing sys­tem files to rec­og­nize the hard­ware, and so on were doc­u­mented out there on the Web, but there was no one place where it was spelled out com­pletely and step by step.? So I put all the pieces together with much trial and error and a bit of gnash­ing of teeth, but in the end worked out the puz­zle and got it working.

Next comes the REAL chal­lenge — learn­ing to use it, along with The Gimp!!

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Best lampworking-related blog entries for the week end­ing 1/6/2008:

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